Lead Data Engineer - Adobe Tagging Architect
Staples India Business Innovation Hub
Full-time
On-site
Chennai, Tamil Nadu, India
Senior Jobs
We are looking for a seasoned Adobe Tagging Architect to lead the implementation and optimization of Adobe Experience Platform (AEP) tagging strategies across our eCommerce ecosystem. The ideal candidate will have deep expertise in Adobe Launch, Adobe Analytics, JavaScript, and Tag Management Systems (TMS), with a strong understanding of digital data layers and customer journey tracking. Experience in eCommerce environments is highly preferred.
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Duties & Responsibilities
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Architect and implement tagging solutions using Adobe Launch, Adobe Analytics, and Adobe Experience Platform (AEP).
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Collaborate with cross -functional teams (marketing, product, engineering) to gather tracking requirements and translate them into technical specifications.
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Design and maintain a robust data layer architecture for web and mobile platforms.
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Ensure data governance, documentation, and consistency across tagging implementations.
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Conduct QA and validation of analytics tags using tools like Adobe Debugger, Charles Proxy, and browser dev tools.
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Monitor and troubleshoot tagging issues to maintain data accuracy and performance.
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Stay updated on Adobe product enhancements and industry best practices.
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Requirements<\/h3>
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Requirements<\/h3>Basic Qualifications
<\/div>Bachelor’s or Master’s degree in Computer Science, Information Systems, or related field
<\/div>6–10 years of experience in digital analytics and tag management, with a focus on Adobe Experience Cloud.
<\/div>Strong hands -on experience with Adobe Launch, Adobe Analytics, and JavaScript.
<\/div>Deep understanding of eCommerce platforms
<\/div>Experience designing and implementing data layers and event -based tracking.
<\/div>Familiarity with customer journey analytics, conversion tracking, and A/B testing tools.
<\/div>Knowledge of privacy regulations and data governance best practices.
<\/div>Excellent communication and stakeholder engagement skills
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<\/div>Preferred Qualifications
<\/div>Adobe certifications (e.g., Adobe Analytics Architect, Adobe Launch Expert).
<\/div>Experience with server -side tagging and CDPs (Customer Data Platforms).
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Bachelor’s or Master’s degree in Computer Science, Information Systems, or related field
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6–10 years of experience in digital analytics and tag management, with a focus on Adobe Experience Cloud.
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Strong hands -on experience with Adobe Launch, Adobe Analytics, and JavaScript.
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Deep understanding of eCommerce platforms
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Experience designing and implementing data layers and event -based tracking.
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Familiarity with customer journey analytics, conversion tracking, and A/B testing tools.
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Knowledge of privacy regulations and data governance best practices.
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Excellent communication and stakeholder engagement skills
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Preferred Qualifications
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Adobe certifications (e.g., Adobe Analytics Architect, Adobe Launch Expert).
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Experience with server -side tagging and CDPs (Customer Data Platforms).
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